P: Professionalism(Profesionalisme)-The ability to deliver efficient, transparent, and high-quality city governance.
J: Identity(Jati Diri)-Upholding distinctive, unique, and exceptional values.
K: Quality(Kualiti)-Meeting consistent standards to ensure customer satisfaction.
I: Innovation(Inovasi)-Enhancing services with added value so they are effective, practical, and relevant to current needs.
T: Technology(Teknologi)-The driver of digital services.
A: Accountability(Akauntabiliti)-Taking responsibility for every action and decision, and being open to feedback.
